The 2008 Barack Obama campaign: how Obama became a leader on the Internet and a leader thanks to the Internet.

During his campaign, Barack Obama was omnipresent on the Internet and the social networks. On the social networks,  he was supported by 5 million people (3,2 million people on facebook), without counting his own social network on his website.

His Internet campaign team took care of his profile on 15 online communities like Facebook, Myspace, BlackPlanet... According to the statistics, people who supported him on Facebook also voted for him.

Some interesting facts about his campaign site, mybarackobama.com: 200 000 events were promoted, 400 000 posts were written on the blog space and 35 000 volunteers were recruited thanks to this website.

His strong presence on the Internet was one of the key factors of his brilliant campaign and one of the reasons of his victory.