While major companies are still looking to find "The" solution to fight illegal downloading, some artists explore a new way to reach an audience by proposing their music for free on the Internet.
Let's take the example of "The Weeknd", a 21 years old canadian singer. The Weeknd released his first project on march 2011. This project was available for free on his website (http://the-weeknd.com) so everyone can have a direct access to his music. For me, it's a great example of a modern use of the Internet. This singer belongs to a generation, who grew up with computers and the Internet, and he knows the customs of Internet users. Here, the main goal is to use the Internet as a springboard to reach a large audience and to get fans. Later, maybe these fans will buy his first physical release or buy tickets for a show. Because almost all new releases are available for free with illegal downloading, concerts and shows are now the better way to become famous and to earn money with music. Nowadays, cd's are maybe just supports to find some new gigs.
No comments:
Post a Comment